Customer: Blyzenko | Location: Western Ukraine | Sector: Convenience retail | Hardware: HiStone HS330U self-checkout
Founded in 2013, Blyzenko has grown into one of western Ukraine’s fastest-growing convenience chains, with more than 300 stores across six regions and over 2,700 employees. To support that growth, the retailer chose HiStone self-checkout systems for a large-scale rollout, one of the most significant self-checkout case studies in European convenience retail.
The challenge
Rapid expansion brought rising operational demands. Blyzenko wanted to run stores more efficiently, free frontline staff to spend more time helping customers, and keep the shopping experience fast and friendly. Crucially, it was looking for a scalable operating model for the whole chain, not simply a way to automate transactions.
Why HiStone
Blyzenko assessed self-checkout options on reliability, quality and long-term cost efficiency. According to HiStone, the HS330U stood out for:
- Durability in busy convenience environments.
- Total cost of ownership and value for performance.
- Compatibility with Blyzenko’s existing POS environment.
- Integrated in-counter bi-optic scanner-scale technology for fast scanning and weighing.
The solution
A large-scale rollout of more than 350 HiStone HS330U self-checkout units began at the end of 2025, deployed in phases to minimise disruption to daily trading. HiStone’s hardware and software teams worked together on integration, and each unit connects to Blyzenko’s POS and loyalty programme, supports cashless payments and allows real-time transaction monitoring.
The results
- Around 30% of transactions in stores with self-checkout now go through the HiStone units.
- More efficient store operations, with staff freed for customer service.
- Better convenience for shoppers, especially at peak times.
- A scalable model for future store openings.
Lessons for UK retailers
Blyzenko’s rollout shows that self-checkout is not just for large supermarkets. Convenience chains, forecourts and independent groups can use the same approach: start with a phased rollout, integrate with existing POS and loyalty, and choose durable hardware with a low total cost of ownership. Read more in our guide to self-checkout kiosks for retail.
Source: HiStone success story. Details summarised by B-Spoke Systems from information published by HiStone.
Bring HiStone to your customers
B-Spoke Systems is the UK and Ireland distributor for HiStone self-checkouts, self-service kiosks and EPOS hardware. If you are a reseller, EPOS dealer or software house planning a similar project, we can supply demo units, UK stock and technical support. Become a HiStone reseller or contact our trade team.